Written by Will Jones
Anthem Athletics is a performance-focused combat sports apparel brand created by athletes for athletes. Rooted in a deep passion for human performance and practical training, it offers top-tier Muay Thai training equipment that emphasizes functionality, fit, and durability at affordable prices. Merging traditional Thai boxing influences with contemporary performance design, Anthem Athletics shows that serious training gear should be purposeful, affordable, and built to last.
Today, when a product is mass-marketed, it tends to be generalized to appeal to a broader demographic. But what many companies fail to consider is that by sanding the edges off their specified products and attempting to make them applicable to everyone, they make them truly valuable to no one. Anthem Athletics is a company that knows its strengths and believes athletes deserve way better than generic.
Anthem Athletics: Creating Performance Muay Thai Gear and Training Apparel Anthem Athletics creates inspired performance gear and apparel for fighting sports and training sports. This includes:
- MMA
- Brazilian Jiu Jitsu
- Muay Thai
- Boxing
- Cross-Training
- HIIT Training
- Hybrid Training
- And more
The brand aims to deliver an unrivaled combination of style, quality, fit, and value.
The brand was founded by Norbie Schickel, whose lifelong involvement in athletics and combat sports informs every design decision.
He details, “I think I’ve always known I was going to one day start my own business. I come from a family of entrepreneurs and obsessives, so it’s no surprise to see that combination manifest in me.”
Designing Intentional Muay Thai Training Gear for Real Athletes
Anthem Athletics is fitness-first, clothing-second, with products designed based on real training experience, not market trends or aesthetics alone. The brand emerged in response to a lack of clean, performance-driven combat sports apparel in a market dominated by loud, graphic-heavy designs.What makes Anthem Athletics unique is that the team is full of fitness experts rather than clothing experts.
Schickel says, “I didn’t start Anthem Athletics because I loved clothing or saw a market opportunity. That's not how I approached it. I’ve been fascinated by human health and physical performance for as long as I can remember.”
Instead, the company designs products for a specific fitness function. Rather than making generic shorts to appeal to the broadest possible audience, the company creates products that perform exceptionally well for their intended purpose.
One of the brand’s early successes was a Brazilian Jiu-Jitsu competition rash guard, which became the number one best-selling rash guard in its category on Amazon. This early breakout success proved foundational to their approach, further reinforcing the team’s mindset of crafting bespoke, niche products.
Ultimately, what truly makes Anthem Athletics unique isn’t just the price, colors, or American-inspired graphics; it’s that every product it makes is intentional. Every piece is designed for a purpose, with the details that matter most to real athletes.
Thai Boxing Shorts and Performance Features
Muay Thai shorts are a core product focus, including:- Lightweight construction for unrestricted movement
- Optimized sizing for American and Western body types (XS–3X)
- Fully machine-washable and dryer-safe construction
- A balance of traditional Thai boxing style with modern performance needs
Elsewhere, the training shorts (Hyperflex, Evolfex, Isoflex, Solstice) are purpose-built for different training styles, including HIIT, cross-training, gym workouts, and yoga, with features tailored to each use case.
