Calls for increased oversight in artificial intelligence (AI) development have intensified over the last year, with generative AI experiencing unprecedented advancements. As leaders from both public and private sectors seek to harness AI’s potential while addressing associated risks, Switzerland is poised to assume a crucial role in promoting responsible AI development on a global scale.
Since 2018, Switzerland has been at the forefront of establishing comprehensive digital guidelines, with a particular focus on AI. These guidelines, initiated to capitalize on digitalization opportunities in key life sectors, were first implemented within federal administration in 2020 to ensure consistent AI-related policy across various governmental activities.
The Swiss government's commitment to refining these guidelines continued, with calls in November 2023 to assess a potential AI regulatory framework. This framework aims to align with Swiss law while ensuring compatibility with European Union (EU) legislation, considering both technical standards and the financial and institutional impacts of different regulatory approaches.
In addition to domestic efforts, Switzerland has made significant strides on the international stage. In 2020, the Swiss Digital Initiative was endorsed by former Federal Councillor Ueli Maurer. Supported by the Swiss Digital Initiative Foundation, this movement drives global companies towards adopting ethical digital standards, exemplified by the development of a Digital Trust Label that aids users in making informed digital service choices.
This backdrop of enhanced private sector collaboration has spurred several new initiatives with global implications. Notably, at the Davos 2024 Annual Meeting, Switzerland introduced the Swiss Call for Trust and Transparency Initiative. This initiative aims to unite academia, policymakers, and the private sector to develop effective solutions to AI-related challenges, focusing on action over rhetoric.
Moreover, Davos 2024 saw the unveiling of an international network for responsible AI deployment, involving key Swiss and global institutions. This network seeks to foster inclusive AI development and address societal impacts by promoting interdisciplinary research and expertise tailored to societal needs. The International Committee of the Red Cross will be among the first to benefit from this collaboration.
Switzerland's approach to AI development is deeply rooted in a culture of cooperation and dialogue, leveraging its position as a host for major UN agencies and fostering partnerships between academia and industry. This environment not only nurtures innovation but also facilitates swift advancement of responsible AI technologies that reflect shared human values and contribute to global societal progress.
Through its robust multi-stakeholder network involving public and private sectors, academia, and civil society, Switzerland is crafting a paradigm of AI governance that emphasizes responsibility, inclusivity, and transparency. These efforts are converging in Davos, where diverse stakeholders are committed to shaping a secure and inclusive future through responsible AI development.
 development have intensified over the last year, with generative AI ...){kind=link}