By
J. Quiroz
•
August 28, 2025
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Entertainment
Music
Technology
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Spotify Adds Messaging to Its Platform
Spotify has rolled out a new direct messaging feature, making it easier than ever for users to share music without leaving the app. The tool, simply called Messages, allows listeners to send songs, playlists, and albums directly to friends or groups in real time.
From Music Streaming to Social Hub
Previously, Spotify users had to rely on third-party apps to share tracks. Now, with built-in messaging, sharing becomes faster and more personal. Messages also support emoji reactions and group chats, turning the app into a space where music discovery and social interaction go hand in hand.
Boosting Engagement Through Community
This move is part of Spotify’s broader strategy to evolve from a music streaming service into a community-driven social platform. By encouraging conversations around music, the company hopes to increase user engagement and long-term loyalty.
Available for All Users Now
The new feature has already started rolling out globally, and all Spotify users can now try the in-app DM system. Whether it’s sharing a new release with a friend or creating a group chat to trade playlists, Spotify is betting that these interactions will deepen the way people connect through music.
