Samsung Electronics has taken center stage at IFA 2025 with the unveiling of its new concept, AI Home: Future Living, Now. Unlike futuristic ideas that remain distant dreams, Samsung’s AI Home is designed to integrate into daily life today—making advanced living accessible to everyone.
“At Samsung, we’re not just imagining the future of AI; we’re embedding it into the way people live,” said Cheolgi Kim (CK), Executive Vice President and Head of Digital Appliances (DA) Business. “This marks the beginning of a new era where technology quietly supports your lifestyle, letting you focus on what matters most.”
A Smarter Way to Live Every Day
Samsung’s AI Home aims to simplify everyday living by making homes more convenient, efficient, healthy, and safe. Recent research by the company shows strong consumer interest: 66% of people find the idea of an AI-enabled home appealing, with many envisioning smoother daily routines and greater control through their phone or voice commands.With SmartThings, AI Home turns these expectations into reality. Automated routines can adjust lighting, temperature, and even sync blinds with the weather—creating a truly effortless environment.
Enhancing Home and Family Life
For most people, the home is more than just a space—93% view it as a sanctuary, while 80% see it as the center of family and social connection. Samsung’s AI Home enhances these shared experiences with tools for wellness monitoring, personalized sleep settings, and nutrition planning that support healthier lifestyles.Efficiency That Saves More Than Time
Energy savings are a top priority for consumers, and 66% believe AI can help lower costs while reducing environmental impact. With SmartThings Energy, Samsung’s AI Home can reduce washing machine energy use by up to 70%, showcasing how advanced technology can deliver real-world financial and ecological benefits.Security Built Into Every Device
Safety and privacy remain critical for connected homes. Samsung addresses this with Knox Vault, which protects sensitive data at the hardware level, and Knox Matrix, which extends security across the entire ecosystem of devices. For 40% of consumers who expect AI to provide timely alerts and protection, these safeguards create confidence in a smarter living environment.Samsung’s showcase at IFA 2025 highlights not only the company’s innovation but also its commitment to bringing AI-powered living to households worldwide—today, not tomorrow.
